Supporting the British Armed Forces

This summer Tetley supported The Royal Edinburgh Military Tattoo, one of Scotland's most renowned events hosted at Edinburgh Castle. The event featured a line-up of performances from military bands and a fantastic firework display.

Tetley kept Armed Forces and patrons alike fuelled throughout the event with the perfect cup of Tetley. Visitors at the event were also able to enjoy a cuppa on the go from Tetley branded portable jetpacks and Tetley On the Go Cups! An on the move piece of equipment, the Tetley Tea Jetpack is the perfect solution for busy events, offering customers the taste of the UK’s favourite tea brand, without having to battle through busy crowds. Tetley also teamed up with Red Lion foods for this event, which donates 100% of its profits to UK Armed Forces charities and causes.

Throughout the holiday season Tetley has been supporting a series of high profile national events reaching an audience of over 980,000. Tetley kicked off its support at Goodwood Festival of Speed, an event that offers motorsport enthusiasts the chance to get close to the action and meet the champions. Before making a pit stop at the Silverstone Classic, with on-track and off-track events for all the family. Throughout August, Tetley supported The Royal Edinburgh Military Tattoo, before racing to finish the season at the Moto GP in Silverstone on the 26th August.  

Tetley has been refreshing the nation with a classic brew, served up in fully branded on the go cups. With the head of the Tea Folk – Gaffer – featuring on the cup, customers are invited to share their experience on Twitter using #ItStartsWithTea’. Across the events there were digital channels and screens promoting Tetley’s presence, as well as Tetley POS on display and Tetley branded snacking areas.

Join the conversation @TetleyTeaOOH on Twitter.

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