With global presence comes global responsibility, and Tetley has led the market in producing a 'greener' cup of tea for foodservice operators.
Allegra Strategies reports that 74% of the British public think social and environmental reputation is important when choosing a product. This is why Tetley has made sure the tea it sells to foodservice matches consumers' demands.
In addition to its membership of the Ethical Tea Partnership, it has committed to source all its tea from Rainforest Alliance certified farms by 2016 – a step the Alliance described as an "industry-changing leap". Tetley's progress on this journey was recognised in 2013, when its parent company, Tata Global Beverages, was awarded a Sustainable Standard-Setter Award.
See the impact of Tetley's initiatives for yourself, by visiting the Farmers First Hand Facebook page. Here you'll be able to interact with farms directly, and share the updates through your own social media.