With this in mind, on the 7th December Tetley was excited to announce the official launch of The Tea Report 2017 at St James’ Court, A Taj Hotel, followed by a very fitting – and delicious - afternoon tea. The Tea Report 2017 is the first of an annual overview of the out of home tea market. Offering a deep dive into current market trends, providing category insight and purchasing analysis, the report has been created to support out of home operators. It cuts through the noise and shares insight and inspiration that means the most to operators - information that will shape the tea industry for years to come.
At Tetley we believe we are Stronger Together, which is why we are committed to supporting your business through sharing valuable industry knowledge and insight.
Meanwhile keep an eye out for guest blogs, industry insight and case studies.
Christmas is the biggest spending occasion of the year and an essential trading period for out of home operators. Over the festive period customers have a much more relaxed approach to their eating habits, taking the opportunity to socialise and indulge in festive treats. Tea is a beverage favoured when relaxing and socialising, so it is an essential menu item to consider during the festive period. What’s more, with the highest spend in speciality tea from the beginning of December until the New Year, customers are happier to spend more on indulgent tea’s that are considered a treat over the yuletide period
Tetley is excited to announce the launch of Tetley Tea Masters – the first ever UK online tea training course. Designed especially for the out of home industry, Tetley Tea Masters aims to address the biggest barriers in tea, including poor knowledge and quality of serve – two key areas of opportunity to get right in order to meet the higher than average demand for quality that hot drink consumers have.
Presented by Tetley’s Master Tea Blender Sebastian Michaelis, we share over 180 years of tea expertise throughout the free to access course. Whether you work front of house, are a tea buyer or someone in the management department, anyone at any level will find Tetley’s industry approved foundation level course insightful and easy to use. Tetley Tea Masters is also supported by the Beverage Standards Association and the Café Society, and developed in association with Paul Miekle-Janney, Managing Director of the Coffee Community and beverage industry expert.
Have you tried our new Envelope range? What are your fastest selling Tetley blends? Do your customers prefer fruit infusions or classic black tea variants? Would you like to sample some new flavours?
Try our pick & mix packs NEW on the Tetley Tea Academy website, providing you with the option to choose a mixed selection of any six packs from our 10 delicious blends to create a personalised variety pack.
We are excited to announce that our Envelope blends have once again been recognised in the Great Taste Awards, picking up a gold star accreditation for our Earl Grey blend!
Assessed on taste alone, by a panel of 405 food and drink experts, including top chefs, buyers, retailers and food writers, the Great Taste Awards, organised by the Guild of Fine Food, is one of the world’s largest and most trusted food and drink awards. This respected seal of approval is a sign of quality, giving brands standout behind the counter as well as increased awareness.
Summer has finally arrived and with that comes a change in consumers drinking habits. Tetley’s fruit and herbal blends provide a refreshing and hydrating hit of flavour, perfect for warmer summer days. To increase your tea sales this season, Tetley advise operators to stock a range of sizes and formats, including a variety of green, fruit & herbal and speciality teas. The premium envelope range provides an assortment of flavours that provide different flavour blends, which complement all day parts and consumer taste preferences.
This April, with the launch of its new resealable catering packs, Tetley will combat common issues surrounding the quality of tea out of home, such as taste and freshness, to ensure caterers are delivering a superior tea drinking experience with the taste and quality of serve consumers expect from their beloved brew.
As a nation we are known for our love of tea and this demand for a refreshing cuppa shows no sign of slowing down, with a whopping 4billion cups now consumed out of home in the UK . When it comes to the nations’ favourite beverage, consumers are the ultimate tea baristas and know what they love. When purchasing a cup of tea out of home, they expect to receive the same quality and taste they would experience at home and Tetley’s new resealable packs will help caterers to meet this expectation.
New year, new you is a common January mantra. With health and well-being higher on the consumer agenda than ever before, operators should offer customers a wide range of taste, strength and flavour options. With less caffeine than coffee, tea is the perfect choice for those wanting to reduce their caffeine intake .The human body made up of an outstanding 75% water, so a refreshing cup of tea can help to effectively hydrate the body too.
Valentine’s day is fast approaching and with consumer spend over the Valentine’s period predicted to have reached £1.9bn in the UK last year, there is a clear opportunity for operators to capitalise on this increased consumer spend and create an atmosphere and offer that will draw in the crowds.
This week sees the launch of Tetley’s new £10m campaign ‘It Starts With Tea’ that celebrates the best of Britain since 1837, the year that Joseph and Edward Tetley first founded their business in Yorkshire. Kicking off with a 40 second TV Ad starring the Tetley tea folk in a tongue in cheek celebration of Tetley’s role as a catalyst in iconic moments from British history that make you smile.
Since their inception in 1973, the Tetley Tea Folk have starred in 70 TV ads and have provided some of the most memorable advertising on Britain’s TV screens. The new ad sees national treasures Gaffer, Sydney and Tina stroll back in time to celebrate the best things about Britain – all of which probably started with a cuppa!”