September sees the start of the new school term, and staff rooms and canteens across the UK will be a hive of activity as teachers and students alike grab a quick break from their studies. Away from the classroom, consumer outlets including cafes will benefit from the back to school rush, as parents take time out after the school run, and older students seek refuge between lectures.
In an expanding market, the potential for operators to profit from tea sales as the news school term starts is enormous. To appeal to a wide range of tastes and preferences, Tetley recommends stocking a range of between four and five blends of tea, including iconic Tetley Original Tea, Green Tea, Peppermint, Camomile and Decaf. Additionally younger consumers tend to have sweeter taste preferences, with fruit and herbal blends driving growth in the category, with sales up 10.4% as reported by recent Nielsen data. Green tea can also be especially profitable, with young people strong supporters of this rapidly growing market. Tetley Pure Green Tea recently won a 2015 Great Taste Award, praised for its smooth and mellow flavour, ideal during any day-part.