Tea News

TeaTimeAt Tetley we believe we are Stronger Together, which is why we are committed to supporting your business through sharing valuable industry knowledge and insight.

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Meanwhile keep an eye out for guest blogs, industry insight and case studies.

All the taste, without the caffeine

All the taste, without the caffeine Brits are buying more brews out of home than ever before, however, many consumers are unaware of the decaffeinated varieties available from their favourite cuppa. 

With health and well-being higher on the consumer agenda than ever before, operators are under increasing pressure to provide a wide range of taste, strength and flavour options. With 50% less caffeine than coffee, tea is the perfect choice for those wanting to reduce their caffeine intake.

A Very English Breakfast

A Very English BreakfastHave you ever wondered where the phrase ‘English Breakfast’ comes from? Or what makes it different to an Irish or Welsh Breakfast? Read on to discover the history behind this traditional meal, and why Brits’ passion for it remains as strong as ever.

Although tea was first considered an afternoon beverage when it was brought to British shores, it soon became an essential morning serve.

The growth of the morning market

The growth of the morning marketAs consumers’ lifestyles become increasingly busy, and the health benefits of consuming ‘the most important meal of the day’ are realised, the out of home breakfast market continues to grow.

Lack of time is the main reason consumers skip breakfast, so an offer that allows consumers to grab and go, such as tea and a muffin, is the key to winning this morning trade. The number of breakfast occasions in foodservice grew by 8.4 per cent to 1.14 billion year-on-year, according to NPD Crest research, and growth shows no sign of decline. The British trend mimics that of America, where breakfast makes up around a fifth of the out of home market.

The Truth Behind Green Tea

green tea

Mintel research shows that as many as 12% of Brits drink green tea on a weekly basis, demonstrating the nation’s love for this blend.

Although sales are growing at a consistent rate in the UK, demand for the blend is nothing new. Green tea originated in China, and consumption spread throughout Asia. Cultivated from the same plant as black tea, Camellia Sinensis – the difference comes from a delayed oxidisation process, which helps green tea retain its fresh, uplifting flavour.

Tea by the seaside

Newquay-Beaches-Fistral-300x199A family run hotel in Newquay situated close to the bay, Sandy Lodge Hotel is the perfect location to lap up the sunshine, an ideal getaway for those looking to holiday in the UK and enjoy all the comforts of home. 

Guests can wake up with a brew every morning, in the elegant dining room. Iconic Tetley Original is served with a traditional breakfast. Classic tea ware continues the theme, with milk and sugar available; guests can make tea to a standard they would enjoy at home.

Driving sustainable growth

Becoming a renowned location is no easy task. The secret seems to lie in the quality of the beverages on offer – Allegra’s consumer panel rated this its most important factor. One of the factors which stands out above all others in achieving this is sustainability.

Allegra reports 74% of Brits value social and environmental reputation when purchasing hot beverages. Additionally, restaurant listings website, OpenTable, 71% of out of home customers are more likely to visit an establishment with an accreditation from a reputable sustainability organisation.

 

Bolstering success at Papa’s Barn

chippyWalking into Papa’s Barn, in Ditton, Kent, new customers are greeted with a pleasant surprise. The fresh, modern building is home to more than your average local takeaway; it’s the location of one of the most highly commended independent fish restaurants in the UK.

Those familiar with the business will understand why. Highly selective sourcing and excellent marketing strategies have helped create a family restaurant that stands out from the competition; which has secured it a place as the 2014 National Fish and Chip Awards regional winner for the South East.

Make Time for Mums

mothersdayMother’s Day is one of the biggest dates in the calendar for foodservice operators – and a great opportunity to go the extra mile to help mums feel special.

Operators can attract families by creating an experience around their offer, for example, decorating tables with fresh flowers and chocolates will help create a homely atmosphere.

Thinking outside of the teapot

Tea CakeTea has been loved for centuries as a warming beverage. More recently, chefs have been brewing up a storm in kitchens too. Read on to discover top tips for cooking with tea.

Coat:
The sumptuously smoky flavours of blends such as Earl Grey can be used as an attention-grabbing crust on dishes like duck. Empty a tea bag into a mortar, and grind with peppercorns and salt. Sprinkle over a duck breast and pan fry.

Simmer:
Bring added Asian flavour to rice and noodles by simmering them in Tetley Green tea before serving. The bitter flavour of the blend can complement vegetables such as broccoli, kale and cabbage.

Deglaze:
Deliver richness in stocks by using tea to deglaze your pans. Black tea such as Tetley Original can work well with classic British meals – try drizzling over pies and joints for a unique twist.

Going ‘Tea-Total’ this January

dryathlonpintThis January, Tetley partnered with Cancer Research UK, to sponsor its Dryathlon campaign for the second year, encouraging consumers to go ‘tea-total’ for one month, by swapping pints for a refreshing cup of Tetley.

Many consumers kick off the new year with healthy resolutions, and for Dryathlon participants, this meant cutting out alcohol in favour of healthier options.

Final figures are yet to be released, but the charity is aiming to raise £7.5m, reaching 85,000 participants this January. As part of its support package, Tetley helped Cancer Research UK to engage with participants through social media. To date this Tetley-specific content has reached 250,000 users, driving over 4,000 sign-ups to the Dryathlon campaign.

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