The growth of the morning market

The growth of the morning marketAs consumers’ lifestyles become increasingly busy, and the health benefits of consuming ‘the most important meal of the day’ are realised, the out of home breakfast market continues to grow.

Lack of time is the main reason consumers skip breakfast, so an offer that allows consumers to grab and go, such as tea and a muffin, is the key to winning this morning trade. The number of breakfast occasions in foodservice grew by 8.4 per cent to 1.14 billion year-on-year, according to NPD Crest research, and growth shows no sign of decline. The British trend mimics that of America, where breakfast makes up around a fifth of the out of home market.

The Truth Behind Green Tea

green tea

Mintel research shows that as many as 12% of Brits drink green tea on a weekly basis, demonstrating the nation’s love for this blend.

Although sales are growing at a consistent rate in the UK, demand for the blend is nothing new. Green tea originated in China, and consumption spread throughout Asia. Cultivated from the same plant as black tea, Camellia Sinensis – the difference comes from a delayed oxidisation process, which helps green tea retain its fresh, uplifting flavour.

Tea by the seaside

Newquay-Beaches-Fistral-300x199A family run hotel in Newquay situated close to the bay, Sandy Lodge Hotel is the perfect location to lap up the sunshine, an ideal getaway for those looking to holiday in the UK and enjoy all the comforts of home. 

Guests can wake up with a brew every morning, in the elegant dining room. Iconic Tetley Original is served with a traditional breakfast. Classic tea ware continues the theme, with milk and sugar available; guests can make tea to a standard they would enjoy at home.

Driving sustainable growth

teaBecoming a renowned location is no easy task. The secret seems to lie in the quality of the beverages on offer – Allegra’s consumer panel rated this its most important factor. One of the factors which stands out above all others in achieving this is sustainability.

Allegra reports 74% of Brits value social and environmental reputation when purchasing hot beverages. Additionally, restaurant listings website, OpenTable, 71% of out of home customers are more likely to visit an establishment with an accreditation from a reputable sustainability organisation.

Bolstering success at Papa’s Barn

chippyWalking into Papa’s Barn, in Ditton, Kent, new customers are greeted with a pleasant surprise. The fresh, modern building is home to more than your average local takeaway; it’s the location of one of the most highly commended independent fish restaurants in the UK.

Those familiar with the business will understand why. Highly selective sourcing and excellent marketing strategies have helped create a family restaurant that stands out from the competition; which has secured it a place as the 2014 National Fish and Chip Awards regional winner for the South East.

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