80 per cent of people agree, a brew and biscuit lifts the mood

Harness the sales power of tea by offering food alongside your blends. With up to 70% of consumers purchasing a snack alongside a hot beverage, you can boost revenue by upselling to customers with a meal deal.

Promote this added value through POS, menuboards and A boards to drive custom.

For inspiration on what to serve, explore these food pairings to discover the latest trends and recipes for food to complement the flavours and aromas of each Tetley blend.

Speciality teas are also driving increased spend from consumers. Consider stocking options such as Tetley Earl Grey and Tetley Redbush. Communicate this premiumisation in your serving standards, by selecting appropriate tea ware, and clearly displaying the Tetley branded tag on tea bags.

It can also be worthwhile to demonstrate that the tea you offer is Rainforest Alliance certified – find out more about Tetley's ethical credentials.

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