Valentine’s day is fast approaching and with consumer spend over the Valentine’s period predicted to have reached £1.9bn in the UK last year, there is a clear opportunity for operators to capitalise on this increased consumer spend and create an atmosphere and offer that will draw in the crowds.
Like a classic cup of Tetley, afternoon tea is a quintessentially British tradition, and with Valentine’s Day falling on a Sunday this year, an afternoon tea is the perfect experience to encourage consumer visits across the duration of the weekend. The traditional dining style of an afternoon tea allows foodservice outlets of all types to create a point of difference on their menu and tailor a food and tea offer with options to suit their establishment and varying customer preferences.
As a sponsor of the Café Life Awards, Tetley showcased the talents of some of Britain’s most innovative chefs with its afternoon tea competition, where chefs were invited to create exciting afternoon tea concepts based on a Tetley blend pairing. The competition saw entrants let their creativity run wild, from a sushi themed menu to a gentleman’s afternoon tea full of bold and hearty flavours, competitors demonstrated the possibilities and versatility of this dining occasion.
Afternoon tea calls for a premium tea offer that includes a wide and diverse selection of blends. This is an essential aspect to any successful offer, as customers are constantly looking for an experience when dining out of home. They are becoming increasingly adventurous and willing to try new flavours when out of home. To make your tea offering stand out to customers, it’s important to create a descriptive menu with details of the different tea blends and their ingredients.
Tetley’s new envelope range includes the much-loved classics and additionally fruit and herbal blends, including the new flavour combinations, Raspberry and Pomegranate and Mint Fusion.
Looking for inspiration? Find out more about the afternoon tea concepts, as well as further delicious food pairing recipes here.
Tetley Raspberry & Pomegranate Infusion
The Devonshire Cream Tea, served with Tetley Raspberry & Pomegranate Infusion
Menu inspiration provided the team at The Old Forge Cafe & Restaurant, Newton Abbot
“This classic afternoon tea includes traditional components, from dainty finger sandwiches – crusts cut off, to sweet delicacies including Devonshire cream, infused with Earl Grey. For a fruity twist, pair this with Tetley’s Raspberry and Pomegranate blend.”
Dainty finger sandwiches
Cucumber on traditional white sourdough bread
Salmon pâté on seeded bread