Tetley is excited to announce the launch of The Tea Report 2018 - uncovering the complete landscape of the out of home tea market for 2018 and beyond.
Working in collaboration with CGA, data experts in the out of home food and drink market, the second installment of the Tea Report was created on the back of Tetley dedicated surveys. In this comprehensive research, 2,500 consumers were questioned on everything from dining experience and the role of technology in the market, to the quality of tea out of home and the channels in which they consume them.
In addition, industry experts, including Steve Fox, Purchasing Director for Bartlett Mitchell, Martin McKee, Head Chef at The Hawthorns Aldridge care home, David Koller from Café des Arts and Tom Jolly, Beverage Manager for Gleneagles Hotel contributed to the research, offering their professional outlook on the out of home market and the tea category.
Kicking off with a review of the future for the foodservice industry following the EU referendum, the report explores the knock-on effects this decision may have for the tea category, as well as the hot beverages market as a whole. On the average weekday in the UK, 31.4 million cups of tea are consumed1 and while 75% choose black tea1, 18.1% of tea served out of home is non-black1 with herbal teas growing by 9.6% YOY1. Consequently, new tastes in tea, premiumisation and future trends are each explored, as is the importance of tapping into the booming breakfast occasion. The Tea Report 2018 also looks at the profit opportunities tea offers to four key channels – the workplace1, the care sector, cafés and hotels. With 47% of us drinking tea every time we are in the workplace, care residents drinking on average 2-3 cups per day1, café-goers no longer satisfied with a simple ‘builder’s brew’ and 52% of hotel guests stating ‘how tea is served’ as extremely important1, one thing’s for sure - wherever it’s being drunk, enjoying a cup of tea is a staple part of most people’s day.
Marshall Kingston, Senior Brand Manager - Out of Home, Tetley comments; “In Tetley’s 180th year, we have launched the most comprehensive review of the UK’s out of home tea market in the UK. For us the Tetley Tea report is a demonstration our commitment to the continuously evolving tea category and our duty to support operators in serving the perfect cuppa every time”.
Join the conversation @TetleyTeaOOH using #TeaReport2018 and share your thoughts.
Tetley Tea Report 2018