Tea News

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Explore the biggest opportunities in the tea industry with the launch of the Tetley Tea Report 2018

TR18-CoverTetley is excited to announce the launch of The Tea Report 2018 - uncovering the complete landscape of the out of home tea market for 2018 and beyond.

Working in collaboration with CGA, data experts in the out of home food and drink market, the second installment of the Tea Report was created on the back of Tetley dedicated surveys. In this comprehensive research, 2,500 consumers were questioned on everything from dining experience and the role of technology in the market, to the quality of tea out of home and the channels in which they consume them.

In addition, industry experts, including Steve Fox, Purchasing Director for Bartlett Mitchell, Martin McKee, Head Chef at The Hawthorns Aldridge care home, David Koller from Café des Arts and Tom Jolly, Beverage Manager for Gleneagles Hotel contributed to the research, offering their professional outlook on the out of home market and the tea category.

Kicking off with a review of the future for the foodservice industry following the EU referendum, the report explores the knock-on effects this decision may have for the tea category, as well as the hot beverages market as a whole. On the average weekday in the UK, 31.4 million cups of tea are consumed1 and while 75% choose black tea1, 18.1% of tea served out of home is non-black1 with herbal teas growing by 9.6% YOY1. Consequently, new tastes in tea, premiumisation and future trends are each explored, as is the importance of tapping into the booming breakfast occasion. The Tea Report 2018 also looks at the profit opportunities tea offers to four key channels – the workplace1, the care sector, cafés and hotels. With 47% of us drinking tea every time we are in the workplace, care residents drinking on average 2-3 cups per day1, café-goers no longer satisfied with a simple ‘builder’s brew’ and 52% of hotel guests stating ‘how tea is served’ as extremely important1, one thing’s for sure - wherever it’s being drunk, enjoying a cup of tea is a staple part of most people’s day.

Marshall Kingston, Senior Brand Manager - Out of Home, Tetley comments; “In Tetley’s 180th year, we have launched the most comprehensive review of the UK’s out of home tea market in the UK. For us the Tetley Tea report is a demonstration our commitment to the continuously evolving tea category and our duty to support operators in serving the perfect cuppa every time”.

Download your copy of The Tea Report 2018

Join the conversation @TetleyTeaOOH using #TeaReport2018 and share your thoughts.

[1]Tetley Tea Report 2018

Tetley sponsors the National Breakfast Awards

Tetley BreakfastTetley recently sponsored the inaugural National Breakfast Awards, hosted by H2O Publishing on the 30th January at Westminster Kingsway College. Celebrating the growth of the breakfast and brunch occasion, 14 chefs battled it out in Smoothie of the Year, Breakfast Chef of the Year and National Breakfast of the Year categories. As the tea category sponsor, Tetley instructed chefs to pair their entries for the Breakfast Chef of the Year heat with a Tetley blend that best suited their dishes.

After an action-packed day, the results were announced later that evening at the networking session, where guests indulged in a variety of breakfast-inspired bowl food, including scrumptious granola and Tetley green tea yogurt.

Steve Bell from the Yellow Bicycle Café in Blandform Forum was crowned winner of the Breakfast Chef of the Year category. His winning technical dish comprised of chorizo on homemade eggy bread, topped with kale and finished with a drizzle of hollandaise sauce and was perfectly paired with Tetley Green Tea.

Commenting on choosing the perfect Tetley blend to suit his dish, Steve explained: “pairing my technical dish with a green tea was an easy choice. The Tetley Green Tea provided a clean, refreshing and robust taste that didn’t get lost alongside the flavours of the chorizo, egg and hollandaise.”

An Award Winning Month For Tetley

Tetley AwardsTetley is delighted to announce two recent award wins. On the 30th November, at the Federation of Wholesale Distributors’ (FWD) Gold Medal Awards, Tetley won a Gold Medal for the Foodservice Brand of the Year category after having been industry nominated. The second exciting win was at The Caterer Product Excellence Awards on the th December, where the delicious Tetley English Breakfast blend was crowned winner of the Tea and Hot Chocolate category.

Celebrating Tetley’s 180th Anniversary

Tetkey 180 2This October, Tetley, the nation’s favourite household tea brand , announces its 180th Anniversary, celebrating quality teas and many a shared moment since 1837. Consumed in million’s of homes across Britain, the brand is proud of its well-loved heritage. Today, Tetley is drunk in 9.69 million UK households and operates globally, sourcing, buying and blending the finest leaves to ensure the best quality cuppa is always served. 

Champion Care Home Hydration with Tetley’s new Hydration Handbook

HydrationThe nations No.1 tea brand, Tetley is excited to announce the launch of the Hydration Handbook – the go-to guide to help care homes implement best-in-class practices. The care sector has been a focal point for Tetley throughout 2017 and the Hydration Handbook has been created with care professionals and caterers in mind and offers insight and advice to help keep residents hydrated in all care environments.

Supporting the British Armed Forces

This summer Tetley supported The Royal Edinburgh Military Tattoo, one of Scotland's most renowned events hosted at Edinburgh Castle. The event featured a line-up of performances from military bands and a fantastic firework display.

Tetley kept Armed Forces and patrons alike fuelled throughout the event with the perfect cup of Tetley. Visitors at the event were also able to enjoy a cuppa on the go from Tetley branded portable jetpacks and Tetley On the Go Cups! An on the move piece of equipment, the Tetley Tea Jetpack is the perfect solution for busy events, offering customers the taste of the UK’s favourite tea brand, without having to battle through busy crowds. Tetley also teamed up with Red Lion foods for this event, which donates 100% of its profits to UK Armed Forces charities and causes.

Tetley’s Booming Breakfast Guide

BGBreakfast is booming out of home with £76 million spent on the first morning meal out of home on a daily basis. What’s more, breakfast is a vital day part when it comes to hot beverages, in particular tea. While 18% of all morning occasions out of home involve tea , there has been a decline of 4% in coffee occasions , presenting a key opportunity for operators to tap into by pairing brunch dishes with different tea blends.

Tetley is excited to announce the launch of the Tetley Breakfast Guide, offering inspiration to operators across channels including, hotels, the workplace, pubs, cafés and universities. The new guide offers insight into the brunch market, with advice from industry experts including Michelin starred Dominic Chapman chef-proprietor at The Beehive, Sue Baic dietitian and member of the BDA, Chris Roberts, Catering & Beverage Manager at Rowhill Grange luxury spa hotel, David Koller café operator and finalist of the Great British Brunch Challenge 2016 and Mike Haslin, Chief Executive of TUCO.

Celebrating Nutrition & Hydration Week 2017

Hydration weekTetley is excited to announce a series of initiatives to help provide education and understanding of the benefits of hydration within care homes across the UK, throughout 2017 and beyond.

Sharing 180 years of Tetley expertise

TeaBritain is a nation built on tea and the loyal cuppa is an iconic symbol of British culture. To engage with the tea drinker of both today and tomorrow, the industry must continue to evolve and innovate. The dedicated educational resources Tetley offers provides operators with the information and insight needed to take advantage of the opportunity the Great British brew has to offer.

Tetley Tea Masters

In 2016, Tetley launched Tetley Tea Masters – the first ever UK online tea training course. Created specifically for the out of home industry - whether you work front of house, are a tea buyer, or someone in the management department - anyone at any level will find Tetley’s industry approved foundation level course insightful and easy to use.

Do more with Tea

Do more with teaNothing can beat a good cuppa right? Your traditional builders brew, English Breakfast or Green Tea, we all have our favourite. However, in today’s world we can’t stick with the ordinary, consumers are constantly looking for new and exciting drinks to try, so quirky and unusual creations are inevitable. With Kantar research suggesting that 60% of consumers want to see new flavours and try new drinks every 60 days, so a varied menu can be an important way of driving repeat visits from customers looking for different experiences. 

Bubble tea, a new beverage that has graced our high streets, is made from a blend of tea mixed with either milk or fruit. It’s the small chewy tapioca balls that sets this beverage apart, these “pearls” of flavour create the bubbles! They can also be adapted for the summer months, adding more ice to make a tea/fruit slushy, ideal to keep consumers hydrated in the sunshine.

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